Golden Valley Accounting Game
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AESE BUSINESS SCHOOL · C-A-1768-A v2.1 EN

Golden Valley 2.1: Agribusiness Startup

A hands-on simulation of personal and corporate financial planning and analysis

The challenge: you belong to a group launching a European precision-agriculture startup (intensive production of certified organic durum wheat). The goal is to learn in practice how the financial machine of a company works: raising money, investing, budgeting costs, calculating profits and coping with the unexpected.

Part 1: The role of citizens (investors / workers)

Every citizen receives an inheritance of €200,000 and has an annual cost of living of €7,200. Running out of cash means losing the game. To protect their standard of living and grow their wealth, they must decide:

  • Invest (be a shareholder): buy shares in the startup. If the company is well run, the stake gains value. Money left in the bank earns a guaranteed 5% a year.
  • Work as a specialised operator: negotiate a wage with the CEO (reference wage: €15,000/year). All operators of a company earn the same. Citizens who are not hired receive an uncertain unemployment benefit (€5,000 to €15,000/year).
  • Run for CEO: the CEO manages the company, has no fixed wage and earns a bonus of 30% of gross profit (80% paid in the year, 20% deferred to the next year). The CEO may also invest.
  • Roles add up: every citizen may work (as operator or CEO) and/or invest.
Part 1.1: How wages and stakes are negotiated
  • Within the same year a citizen may only lower the wage asked, and the CEO may only raise the wage offered, so proposals converge. A new year starts with no such limit.
  • The wage is AGREED as soon as the CEO offers an amount equal to or above the citizen's request.
  • The stake accepted by the CEO is contracted and is the figure used in the accounts. If the citizen later proposes a different amount, the agreements table shows PENDING CHANGE until the CEO approves it.
  • A citizen cannot unilaterally cancel a stake already accepted; CEO approval is required.
  • Nor can the CEO change a contracted stake alone: the proposal shows AWAITING CITIZEN until the citizen accepts or declines it.
Part 2.1: Funding and investment (CAPEX)
  • Each hired worker (maximum 10 per company) requires €100,000 of funding.
  • The CEO raises equity from citizens. If that is not enough, the company borrows from the bank at 5% interest a year. Bank debt may never exceed twice the equity.
  • 80% of the money raised is invested in heavy machinery, which lasts 20 years and loses 5% of its value per year (depreciation). The remaining 20% stays in the bank for running costs.
Part 2.2: Production and technology
  • Each worker produces 150 tonnes of wheat per year.
  • The CEO may pay €30,000 in cash for an innovation and technology programme spanning 2 years, raising output by 5% to 20% already in the first year.
Part 2.3: Variable costs
  • Seed, water, energy and fertiliser: €200 per tonne produced.
Part 2.4: Sales and market price
  • Wheat is traded on the exchange. Prices range from €340 to €460 per tonne (reference: €400).
  • The CEO records the quantity to sell and the minimum acceptable price. If the asking price is above the market, the wheat is not sold on the futures market.
  • Unsold wheat may then be sold on the spot market at an uncertain price, or stay in the silo (inventory), valued at €300 per tonne in the accounts.
Part 2.5: Taxes and contingencies
  • The company pays 20% income tax (an advance payment of €10,000 has already been made).
  • Bad debt risk: €25,000 is overdue from clients, with only a 10% to 40% chance of being collected.
Part 3: Winning conditions
  • Individual winner: the citizen with the highest total wealth (cash plus the value of the shares).
  • Best manager: the CEO with the highest return on shareholders' equity (ROE).
  • Winning team: the group with the best income per capita, proving wealth was well distributed.
How to play
  • Register in the game app.
  • Ask the professor for the game (class) code.
  • Talk to your group and decide whether you want to be CEO.
  • If you are the CEO, create the company in the app, note its code and share it with investors and workers.
  • If not, ask the CEO for the company code and start taking investment, savings and employment decisions.
  • Prepare the final decision with provisional ones: save drafts and review the provisional reports produced by the app, which take everyone's temporary decisions into account.
  • Submit the final decisions and analyse the results.
Your data
  • We store your name, email, the games and companies you join, your decisions and optional feedback — only to run the game and produce reports and certificates.
  • You can change your name and email at any time in the account menu.
  • You can download a copy of your data (“Download my data”).
  • You can delete your account at any time: after two confirmations and an email link, your name becomes “Anonymous” in the games and your email and access are removed.

Prepared by Prof. Rafael Franco and Prof. Afonso Barbosa, revised in September 2026, as a basis for academic discussion and not as an example of good or bad management of a real situation. Reproduction, total or partial, is forbidden without written permission. Copyright © 2022-2026 by Rafael Serralheiro Franco, Lisbon, Portugal.